At The Coley Group, we believe that expert strategy is the foundation of every exceptional real estate experience. That belief was recognized on a national stage this month as our own Gretchen Coley earned top honors in Compass’s 3-Phased Marketing Strategy Contest, winning the award for the highest number of listings that leveraged this innovative, full-service approach.

What Is the 3-Phased Marketing Strategy?

Compass’s 3-Phased Marketing Strategy is a structured approach designed to maximize a property’s exposure and value:

1. Compass Private Exclusive: The property is initially shared exclusively within Compass’s network, allowing for discreet marketing and the opportunity to test pricing strategies without accruing days on market.
   
2. Compass Coming Soon: The listing is then promoted on Compass.com to a broader audience, building anticipation and gathering feedback before it officially hits the market.
   
3. Go Live on MLS: Finally, the property is listed on the Multiple Listing Service (MLS), reaching the widest possible audience with a well-informed and strategic launch.
   

This phased approach ensures that each listing is optimally positioned to attract the right buyers at the right time.

The Contest: Raising the Bar Across Compass

From February 25 through May 1, Compass agents nationwide competed to implement this 3-phased approach across their listings. Prizes were awarded to agents who had either:

• The highest percentage of listings using the strategy
  
• Or the highest total number of qualifying listings
  

Winners received marketing budget rewards or access to exclusive Compass experiences — but more importantly, they demonstrated what it means to lead with strategy.

Gretchen Coley: A Strategic Standout

Representing Raleigh and leading by example, Gretchen Coley earned the win for the highest total number of listings using the full 3-phased strategy. This achievement isn’t just a metric — it’s a reflection of Gretchen’s relentless dedication to showcasing homes with precision, intention, and elevated service.

It’s another milestone that proves what we already know: The Coley Group doesn’t just sell homes — we Show Raleigh’s Best.

Why This Matters to Our Clients

For sellers, this win is more than a recognition — it’s reassurance. Working with The Coley Group means working with a team that consistently delivers market-leading marketing, expert execution, and proven performance. Whether it’s preparing your home for launch or positioning it to attract top-tier buyers, we bring strategy and care to every step of the journey.

Work With Raleigh’s Most Strategic Real Estate Team

If you’re thinking about selling your home or want to learn how our marketing sets your listing apart, let’s connect. We’re ready to build a custom, strategic plan that brings out the best in your home — and delivers real results.

Contact us today to experience Raleigh’s most trusted real estate strategy in action.