Behind-the-scenes of
1104 Bentham Drive
We sold this home at $205,000 over list price. This is public knowledge. What isn't, is how we did it. What makes your journey with us invaluable? Keep reading to learn the backstory of selling this special home.
a detailed breakdown
It's a Match
Linda and Harry, 1104 Bentham Drive, Located in Sheffield Manor, were referred to us by their neighbors, The Bertons - we helped The Bertons sell in January, due to innovative marketing and lifestyle video we helped the Berton's sell their home sight unseen in less than 5 hours!
After meeting Linda and Harry and seeing their beautiful home for the first time, our eyes lit up with all the wonderful possibilities their home had to offer. They had discovered mold and were in the process of handling the repairs.
When we first came into the home, the laundry room had been gutted down to the studs. The kitchen island was being removed and the subfloor beneath replaced, and all the hardwood floors were in the process of being refinished on the entire first floor.
Before
Underneath the projects, disrepair, sanded floors, peeling wallpaper, and plastic we saw MAGIC. It could be hard for some to see past the state the home was in, for us, it got our creative juices flowing!
They had recently repainted and had stunning drapery installed in the formal dining and formal living, however, the remainder of the home had not been updated in 30+ years.
After knowing we were the perfect match for the sellers, we got to work!
Gretchen Coley and Linda Trevor are both Compass agents on separate teams. By working together, they were able to help both sides of the transaction experience success, seamlessly and promptly. If you are a buyer or seller trying to navigate this tricky market in Raleigh, we are here to help. Give us a call at 828.818.8894 or reach out to us today!
Repairs, Staging & Design
Trust is an important aspect of the relationship between the listing agent and the seller. A seller wants to and should be confident in the knowledge, expertise, and skillset of the agent they choose to work with. In this case, our listing agent, Devin Curlings, and the team evaluated the home and advised the sellers what repairs, changes, and investments should be made in order to get this house market-ready.
We immediately brought in our stager/designer, Alisa with Linden Creek, to help with paint colors, carpet, cabinet colors, and hardware. In addition, we brought in vendors to provide estimates for paint, carpet, and a handyman to look at miscellaneous items throughout the home. We also arranged our trusted landscaper, Easley Does it, to freshen up the yard and cut back the bushes to show the stunning curb appeal this all brick estate had to offer.
After
This home was the perfect marriage of new meets old. Charm that is no longer offered.
Dentil Molding throughout, rooms that open to another, mosaic tile, and endless built-ins. We needed to highlight all the lovely things about this home, but yet, put a modern twist on it. We went through many ideas and Linden Creek Staging NAILED IT! We staged the entire first floor and master bedroom and vignetted the rest.
Watch the Video Tour
A crucial piece of selling a home quickly and grabbing eyes is Lifestyle Video. This not only attracts buyers, but it will attract the RIGHT buyer - the person that is stumbling across exactly what they are looking for, seeing it with movement and flow, with a storyline and people inside.
We helped organize a lovely family to be featured in the home to show all its glory. Mercedes Benz of Cary was kind enough to lend a car for video day and then it was ready, set, ACTION.
Our videographer Damien did a fantastic job with this one, and the listing agent, Devin assisted in the production of what she felt, was "a motion picture. It was fabulous, and everything I could have envisioned."
Marketing
Marketing is m a g i c ... when it is done correctly and in the right way. We pride ourselves in the ability to market to anyone, anywhere, at any price point. The key here, is the strategy involved in marketing to the RIGHT people, and it pays off. We do not deploy the same advertising and marketing techniques to every listing we have, it is tailored towards the home, and it is effective. A few examples of the marketing done for this particular home were things like:
- The "Coming Soon" initiatives - marketing the property before it is active. Important and key for exclusive access, sneak peeks, etc.
- Listing submitted to RALToday - the online newsletter with a huge database and subscription audience in the Triangle. We are the only Real Estate company that has a partnership with them. This means the exposure is MULTIPLIED. Think, newsletters, ads, website, social... 👀
- Circulating the Lifestyle Video beyond just organic social media - Google, Facebook, LinkedIn advertisements, shared with multiple networks that we are closely tied with, etc.
- Location-based targeting to specific demographics on all platforms for the listing itself
- Email campaigns, drip campaigns, sequencing = CONVERSATION
- Posting this listing as a Compass Exclusive for off-market momentum. That's right, everybody wants what they can't get everywhere.
- ... and so much more.
The Outcome
After a weekend FULL of 23 showings. Lots of calls during Coming Soon, we received a record-breaking offer. Record-breaking for the neighborhood, and just maybe even record-breaking for Raleigh. $205,000 over list price with $250,000 in Due Diligence! This reassured that all the extra work truly paid off. This goes to show how much choosing the right agent can do. Shoutout to our amazing agent, Devin, for executing, for committing to the sellers and to this home.
Inspired by this story?
We can get you similar results.
Reach out to The Coley Group today to get started with a free market analysis. We can't wait to meet you!
Take a closer look
Our custom marketing plan
After bringing in our professional stager, photographer, and videographer, we executed an omnichannel marketing strategy to attract the most buyers possible.
Marketplace Post
We posted the home on Marketplace as a Compass Exclusive, which alerted hundreds of other agents (and by extension, their entire buyer database) of this new listing.
Email Marketing
We also created and sent an email to Compass agents through our Newsletter Feature.
Social Media Advertising
We widely advertised the home on Facebook and Instagram that included Coming Soon, Just Listed, and a video tour.
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