Behind-the-scenes of
5512 Hickory Leaf Drive
Just six months after purchasing their home, these owners made nearly $100,000 in profit. How did we do it? Continue reading to learn more about the benefits of a private exclusive listing.
a detailed breakdown
Embracing Change
After a change in circumstance, our clients needed to sell their home just a few months after its purchase. Previously located in Cary, our sellers were looking for a newer, larger property and settled on this beautiful home in Hickory Leaf Drive in Raleigh.
Shortly after relocating, the couple learned that their employers would be transitioning to remote operations indefinitely. With the need for being able to commute removed, they decided to search for their dream home in a dream location. With this in mind, they knew they needed to find an agent that could make this happen, and fast.
Should You Sell as a Compass Private Exclusive?
Whether you got a new job or are relocating, are going through family changes, experiencing evolving financial circumstances, health issues, have opposition to holding Open Houses, or just simply want privacy— choosing to work with us and listing as a Private Exclusive is an easy, no-hassle sale. It's just a click away.
The Ultimate ROI
Our sellers came in as a referral and chose to work with us due to our innovative marketing, Guarantee programs, and Compass platforms. We had the home staged and listed it as a Compass Exclusive. But what exactly is a Private Exclusive listing?
A well-connected agent is your best friend in this market. if you don't have that relationship, it is difficult to get your foot in the door, to get a call back right now. An agent with a listing that has 30 offers on the table, they don't have time to call everyone back.
A Compass Exclusive listing is an off-market home that can be shared by a Compass agent (us) directly with their colleagues and buyers. Property details aren't disseminated widely and won't appear on public home search websites.
This gives the seller a multitude of commodities and benefits, including privacy, flexibility, exposure, and value. We will provide you with premium placement + exposure and the ability to get the best offer by testing the market.
After purchasing the home just six months ago at $830,000, we listed at $880,000. During the Compass Exclusives phase, we had a showing and an offer that our sellers could not refuse. Under Contract at $940,000, money in their pocket, and the freedom to move to their dream location.
Inspired by this story?
We can get you similar results.
Reach out to The Coley Group today to get started with a free market analysis. We can't wait to meet you!
Take a closer look
Our custom marketing plan
After bringing in our professional stager, photographer, and videographer, we executed an omnichannel marketing strategy to attract the most buyers possible.
Marketplace Post
We posted the home on Marketplace as a Compass Exclusive, which alerted hundreds of other agents (and by extension, their entire buyer database) of this new listing.
Email Marketing
We also created and sent an email to Compass agents through our Newsletter Feature.
Social Media Advertising
We widely advertised the home on Facebook and Instagram that included Coming Soon, Just Listed, and a video tour.
While we received three sight unseen offers on the property that were higher than expected, our seller decided to stick with the original plan of going to market.
In one weekend, we had an Open House on Saturday from 2-4pm that was highly attended. We received a total of 8 offers. The sellers chose the offer for $885,000, a whopping $309.44 per sqft setting a record price per square foot in the neighborhood.
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