| Dr. Greg Brannon of Optimal Bio

Raleigh’s wellness community shines a little brighter thanks to Dr. Greg Brannon, the passionate founder and medical director of Optimal Bio. Known for his transformative approach to health and wellness through bioidentical hormone replacement therapy (BHRT), Dr. Brannon has helped countless individuals reclaim their vitality. With multiple locations across the South, his Cary-based practice continues to set the standard for personalized healthcare and hormone optimization.

From OBGYN to Wellness Pioneer

Dr. Brannon’s journey into holistic health began after more than 30 years practicing as an OBGYN. While helping patients navigate midlife changes, he became increasingly frustrated with the traditional medical approach of prescribing antidepressants for hormone-related issues. His personal health scare—a diagnosis of pre-diabetes despite a healthy lifestyle—was the catalyst that led him to question the status quo.

Driven by curiosity and compassion, he discovered the life-changing benefits of BHRT. In 2012, Dr. Brannon founded Optimal Bio in Cary to provide a more effective, personalized solution for hormone health. His mission? To help patients feel their absolute best, no matter their age.

Empowering Patients Through Education

At Optimal Bio, education is the foundation. Dr. Brannon and his team believe that informed patients make the best health decisions. That’s why they offer free consultations and give every patient access to Dr. Brannon’s book, Restore, a comprehensive guide to hormone health.

Optimal Bio specializes in bioidentical hormone replacement therapy—hormones that are structurally identical to those the body naturally produces. They also offer comprehensive wellness programs that address nutrition, fitness, and gut health. Whether you’re struggling with fatigue, brain fog, or mood swings, their individualized care helps patients optimize their well-being.

Creating a Healthier Raleigh

Dr. Brannon’s impact stretches far beyond his Cary office. He’s a fierce advocate for root-cause medicine and functional wellness, often speaking on the importance of understanding what’s really happening inside our bodies. He emphasizes the role of hormone balance in overall health and believes that by optimizing these systems, people can experience dramatic improvements in energy, sleep, and quality of life.

With nine locations in five states—and more on the horizon—Optimal Bio continues to expand its reach. Dr. Brannon’s team works closely with local businesses and communities to make wellness accessible to all.

The Future of Optimal Bio

Looking ahead, Dr. Brannon is focused on growing Optimal Bio’s services while remaining true to its personalized approach. From enhancing their functional medicine offerings to expanding their footprint across the Southeast, his vision is clear: empower people to take charge of their health through education and science-backed solutions.

Dr. Brannon’s philosophy is simple yet powerful: “The king and queen are in the mirror. We just need the right information to make the best decisions for ourselves.”

Visit Optimal Bio

If you’re feeling fatigued, irritable, or just not like yourself, it may be time to explore your options. Optimal Bio offers complimentary consultations to help you understand how hormone optimization can make a difference.

Visit optimalbio.com to schedule your free consultation and download Dr. Brannon’s book, Restore. This is your opportunity to feel like the best version of yourself—no matter your age.

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