About The Coley Group | Raleigh, NC Real Estate

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A Legacy of Excellence

Gretchen Coley

Twenty-five years ago, Gretchen Coley made a decision. Not just to sell real estate. To change what it felt like to be on the other side of it.

That decision built The Coley Group, the #1 Compass team in the Triangle for four consecutive years, with more than $2 billion in sales and 3,000 homes sold. As Founding Principal of Compass North Carolina, Gretchen has built a reputation on certainty: in the process, in the outcome, and in the experience every client receives. Her team is the most followed real estate brand in North Carolina, with a marketing engine that pairs proprietary off-market access and editorial video storytelling with millions of impressions a year across Instagram, YouTube, and TikTok.

With more than 25 years of experience, Gretchen has built an unparalleled reputation in real estate. Her collaborations with builders and developers have shaped entire communities, from initial land acquisition to the strategic marketing of homes. Known for her vision and foresight, she takes pride in guiding clients and industry professionals alike through every stage of the process, creating long-term success for buyers, sellers, and investors.

As Founder and CEO of Best of Raleigh, a curated lifestyle platform, Gretchen extends her passion for Raleigh beyond real estate. What began as a podcast has grown into a digital destination showcasing Raleigh's best businesses, experiences, and people. Through storytelling and trusted recommendations, Best of Raleigh helps residents and newcomers alike discover how to live well in the Triangle. This platform, alongside her real estate work, reflects Gretchen's belief that showing Raleigh's best goes far beyond homes, it's about celebrating community, lifestyle, and connection.

Beyond real estate

Shaping the Future of North Carolina

A dedicated wife and mother of three children currently attending college across the country (from Stanford University to UNC Wilmington and NC State) Gretchen has connections that span from Silicon Valley to the heart of Raleigh.

Her commitment to North Carolina extends into public service through her appointment to the Economic Development Partnership of North Carolina, where she contributes her insight and leadership to the state's continued growth.

Gretchen also serves in leadership roles such as President of Women of Compass for the Southeast Region and Past Board Member of RRAR's REALTOR® Giving Network. Her work with these and other organizations underscores her passion for giving back, fostering community, and championing Raleigh as not just a place to live but a place to thrive.

Success Stories

Our Testimonials

Working with Jessie Hrivnak and the Coley Group was a pure joy. They made the entire home-buying process as seamless as possible with consistent communication and advocacy for me as the buyer. I can’t recommend them enough.

Brian P.

Working with The Coley Group and Parker was an amazing experience. Parker helped us navigate how to sell our first house with ease and then helped us purchase a new build home. We learned so much and would definitely recommend Parker and The Coley Group!

Lauren R.

Working with Carly Davis was an absolute pleasure. Carly stayed on top of every detail, was always responsive, and ensured everyone involved was well-informed at every step. She’s the kind of partner who makes a real difference in getting a transaction to the finish line. I look forward to working with her again in the future and would highly recommend her to anyone in need of an outstanding realtor.

Daniel K.

We’re first-time homebuyers in NC, from NJ. Kendall Bailey was exceptional in guiding us through the process and really took the time to understand our lifestyle to find the right neighborhood for us. She introduced us to a home that wasn’t even on our radar, but she knew it would be a perfect fit and she was so right! It was love at first sight! We’re so grateful for her insight, professionalism, and genuine care. Highly recommend Kendall to anyone looking for a knowledgeable and thoughtful partner!

Lina A.

We had a wonderful experience working with The Coley Group (Gretchen, Christian, Carly) to sell our home in Raleigh. From first contact, they demonstrated deep expertise in the market and an appreciation for the unique qualities that our house offered to potential buyers. And when it came time to list the house on the market, they put together an excellent marketing strategy, which resulted in attracting a buyer who closed well over our asking price. They have great teamwork and a passion for customer service. And, importantly to us, they were nice, fun people to work with. We highly recommend hiring them for buying or selling in the Raleigh area.

Matthew P.

Eliza McAllister is an exceptional real estate agent! She has a deep understanding of the Triangle market and her communication skills are excellent. She is incredibly knowledgeable about the area (schools, neighborhoods, restaurants, etc) and offers invaluable insights into current market trends. I highly recommend Eliza to anyone seeking a professional and effective agent to guide them through their real estate journey. You will not be disappointed to have her on your side!

Scottie S.

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Millions of Impressions a Year

The Most Followed Real Estate Brand in North Carolina

Visibility is power. Our work reaches more than 78,000 followers on Instagram, over 2.5 million views on YouTube, and over 2.5 million listens on the Best of Raleigh Podcast, with growing audiences on TikTok and beyond. We did not build that reach for attention. We built it so your home, and your story, reach the right buyer at the right moment.

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