At The Coley Group, we believe selling your home isn’t just about putting it on the market—it’s about positioning it for success. And that’s exactly what Compass’ Three-Phase Strategy is designed to do.

By taking a strategic, phased approach, we create demand before your home even goes live, attract the right buyers at the right time, and ultimately help you sell for more. In fact, homes that go through Compass’ pre-marketing strategy sell for an average of 2.9% higher than those that don’t.

But that’s just the beginning.

Step 1: Build Buzz Before Listing

Imagine getting offers on your home before it even hits the market. That’s what Compass Private Exclusive allows. We introduce your home to an exclusive network of top agents and motivated buyers before it’s listed publicly.

This approach gives you:

✔ Early demand—serious buyers see your home first
✔ Flexibility—test pricing strategies without public days on market
✔ Privacy—perfect if you prefer a more discreet sale

This private access builds anticipation, so when your home officially launches, it already has interested buyers lined up.

Step 2: Create Competition Before Going Live

Now, we take it one step further with Compass Coming Soon. Your home gets a head start on Compass.com, where buyers can see it before it’s officially listed on the MLS.

This stage:

✔ Boosts exposure—more eyes on your home, earlier
✔ Drives up demand—interested buyers compete before your listing is public
✔ Helps you sell for more—homes marketed this way have seen stronger offers

Step 3: Go Live & Sell with Confidence

By the time your home officially hits the MLS, we’ve already generated interest, tested pricing, and fine-tuned our marketing strategy. That means when buyers start making offers, they’re competitive.

With the power of Compass’ technology, expert negotiation, and precision pricing, we ensure your home sells faster and for top dollar.

And the results? In 2024 alone, Compass agents closed over 205,000 transactions, achieving $216.8 billion in sales volume. While the market grew by 6.8%, Compass agents outpaced that growth by 3.5%.

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Unlock Your Home’s Full Potential with The Coley Group

If you’re thinking about selling your home or relocating to the Raleigh area, The Coley Group is here to help. Our exclusive Neighborhood Match Survey ensures you find the perfect community that fits your lifestyle, while our Relocation Guide provides everything you need to make a smooth transition. Whether you’re looking to sell for top dollar using the Three-Phase Strategy or need expert guidance on finding your next home, we’re just a call away. Reach out today—let’s make your next move your best move yet!