They gave us their keys and moved to Scotland.

In this case study, we examine the successful sale of a home located at 100 Lochwood West Drive in Cary. The homeowners, referred to us by a Compass agent in DC, approached Christian and I six months prior to their relocation to Scotland. Their goal was to determine the necessary updates that would maximize their home's value and enable them to achieve a target sale price of approximately $800,000. The objective was to identify improvements that could be made while still residing in the house, allowing them to enjoy the updates and attract potential buyers.

Let's take a look at what steps were taken in order to sell the home for maximum profit.

• First, we conducted a thorough consultation and assessment of the property's condition and potential value.
• We identified key areas for improvement, including the secondary bathroom, interior paint, lighting fixtures, yard maintenance, and carpet and flooring.
• Collaborating closely with the homeowners, we developed a comprehensive plan for updates and renovations.
• We obtained multiple quotes for the required updates and carefully selected the most suitable vendors and contractors.
• We began implementing the updates, starting with the upstairs bathroom. We changed out countertops, installed new faucets, upgraded lighting fixtures, and replaced mirrors.
• As the homeowners were still living in the home, we decided to paint the downstairs area and replace some light fixtures to enhance its overall appeal.
• Throughout the process, we maintained close communication with the homeowners, providing support and guidance as they prepared to move to Scotland.
• Once the homeowners vacated the property, we managed the final preparations, including completing the remaining updates in the upstairs area and replacing additional light fixtures.
• A significant undertaking involved removing popcorn ceilings throughout the house, greatly improving its overall appearance.
• To showcase the home's potential, we engaged professional staging services, allowing prospective buyers to envision the space.
• Together with the homeowners, we established an effective marketing strategy, including a "coming soon" phase to generate early interest.
• During this phase, we received an offer, but after careful consideration, we decided to wait until the house officially hit the market.
• When the property was listed, it generated significant attention and attracted multiple offers.
• We carefully evaluated each offer, considering factors such as price, due diligence checks, and buyer commitment.
• Ultimately, we selected the most favorable offer, accepting a bid of $900,000, which exceeded the homeowners' initial target.





Our sellers were absolutely thrilled with the outcome. We'd love to help you achieve similar results!
Reach out to The Coley Group today to get started with a free market analysis. We can't wait to meet you.