The story behind 104 Roseroot Court.
The sale of this beautiful 12 Oaks home speaks volumes to the importance of pricing and prepping a home correctly before putting it on the market. We couldn't be happier for our sellers and for the new owners of this incredible property.
We sold this home over list price in one weekend after it sat on the market.
When we connected with our clients, their goal was very simple: success. They were under contract with another home and running out of time. After sitting on the market for nearly a month, they reached out to us in hopes of better results. Once we brainstormed and repositioning the strategy, our sellers ended up with more than expected.
The process.
Presence
Our clients reached out to us after hearing about our successful sale of another 12 Oaks home. Disappointed with their previous agent and sitting listing, we knew we could help immediately.
Pricing
After walking through the home, studying the market, running comps, and learning more about the sellers' situation and needs, we showed our clients how this home was actually priced too high for this shifting market. If a home is improperly prepared for market, and/or improperly priced, it can seriously affect the rest the process.
Positioning
We then assessed the home's condition and knew that updates needed to be made in order to justify pricepoint and reduce time on market. Buyers WILL pay premium for upgrades and trends. Compass Concierge was the way to go— with zero out of pocket and no interest + Compass fronted all money for improvements, it was a complete gamechanger in the outcome.
Read on to learn more about the journey...
Updates. Staging. Photos. Boom.
The details.
Our clients' previously had their home listed with another agent. It sat on the market for 22 days.
We then listed their home at $1.1M. It sold in 3 days.
That is a decrease in Days on Market by 83%.
We took 104 Roseroot Court off the market and were on a mission. It was time to come up with a gameplan.
We knew that the initial list price was too high because of the state of the market. The days on market spoke for itself— no bites, no offers, and time was running out for the sellers. They were under contract with another home and needed to move this along. Reducing the price also opens up the door to a brand new cluster of buyers.
In addition to the price reduction, we felt that utilizing Compass Concierge to make updates around the home would dramatically increase the number of interested buyers. Buyers WANT upgrades, repairs, current trends. The numbers that follow the dollar sign look a whole lot friendlier when you DON'T see the dated pieces of the home— fixtures, clutter, countertops, and so much more.
When we presented this to our clients, they had no hesitation. Compass Concierge will front the cost of everything, including staging! They paid zero out of pocket, with zero interest. Maximizing profit and reducing days on market— no brainer. We ended up spending around $29K on improvements. They made a profit off of this.
We partnered with our favorite stagers at Linden Creek Staging, had professional photos done, and shot our forever-effective lifestyle video (check out Gretchen in the golf cart). Watch it here! Lifestyle Video is imperative in real estate. Envision your life inside the home, the community, without stepping a foot inside.
Once the home was ready to list we then created a marketing plan that was unique to the property, which was vital to maximize reach and engagement.
- Email Marketing - Targeting Buyers, Agents (Compass, Referral Network, Luxury Groups, REALM, etc.)
- YouTube ads promoting lifestyle video and property to the ideal buyer
- Social Media Marketing - Static, Video, Reels, Long-Form Content, Teasers, etc. across various platforms
- Direct Mail Campaigns distributed to target areas
- Maximizing the use of our Network and Databases to get the word out
- Open house pelican ice cream - we knew the dynamic of the neighborhood and wanted to draw people so that the residents could "pick their neighbors"
Once listed, we then executed. We hosted an open house to drive foot traffic in! Knowing the dynamic of the neighborhood, we ended up inviting Pelican's Snowballs ice cream truck to sit outside so that residents could stop by and "pick their neighbors". This was a hit and a great way to draw people in! This home was on the market for three days...one weekend. We received several offers, and ended up accepting an offer of $1.135M.
Attract. The. Right. Buyers.
Preparation and execution are critical.
When selling your home, it is so important to work with someone who can adapt with the market and is constantly aware of market fluctations, which can happen every day! We are not in a market where buyers will pay just about anything, for just about anything.
Our presence in the community brought these wonderful people to us. Word travels fast, along with immediate trust, when you have connections and resources that prove successful. Our clients needed a change, and we immediately did just that. Our goal was to meet their timeline and produce results.
Our sellers were absolutely thrilled with the outcome. We'd love to help you achieve similar results!
Reach out to The Coley Group today to get started with a free market analysis. We can't wait to meet you!
Put our dynamic pricing, marketing, and concierge service to work for you.
When you work with The Coley Group, your goals, dreams, and desires always come first.
