The story behind
1316 Catch Fly Lane.
The sale of this Durham townhome speaks volumes to the importance of pricing a home correctly and marketing it thoroughly. We couldn't be happier for our sellers and for the new owners of this incredible property.
We relisted and sold this townhome in less than one week.
This townhome was relisted by our team after our sellers experienced challenges in attracting potential buyers while working with another agent. Despite being a desirable property, it lingered on the market for an extended period and quite frankly, wasn’t being marketed. They found us on Instagram and reached out for help. Recognizing the need for a fresh approach and once the switch was made, our team stepped in to strategize and implement a comprehensive marketing plan to achieve a swift sale.
The process.
Presence
Our clients reached out to us after seeing us on social media. Disappointed with their previous agent and stuck with a sitting listing, we knew we could help immediately.
Pricing
After walking the property, studying the market, running comps, and learning more about the sellers' situation and needs, we showed our clients how this home was actually priced a bit too high. If a home is improperly prepared for market, and/or improperly priced, it can seriously affect the rest the process.
Strategizing
Since the property had been previously listed without success, we spoke with our sellers to discuss what was and wasn’t being done. We were disappointed in the lack of planning and promotion this listing deserved. From there, it was important to create a timeline without rushing into getting it back on the market immediately– our clients recognized that we are intentional with each step of the listing process and were on board immediately.
Read on to learn more about the journey...
The details.
Our clients' previously had their townhome listed with another agent. It sat on the market for 30+/- days.
We then listed their townhome, It sold in 6 days.
That is a decrease in Days on Market by ~80%.
Acknowledging that prior methods were not yielding desired results, our team devised a strategic plan tailored to the unique attributes of the property. This involved a thorough analysis of market trends, buyer demographics, and competitive pricing strategies.
We knew that the initial list price was too high because of the state of the market. The days on market spoke for itself— no bites and no offers.
Based on market research and expert insights, a competitive pricing strategy was formulated to attract potential buyers while ensuring maximum return for the seller.
Clear goals and expectations were established with the seller, emphasizing the objective of achieving a swift sale at the desired price point. Effective communication and transparency were maintained throughout the process to manage expectations and provide regular updates. Trust is critical and too often gets broken in this industry. We are in the business of relationships and will always put excellent service and strong connections at the forefront.
We partnered with our favorite stagers at Linden Creek Staging, had professional photos done, and shot our forever-effective lifestyle video. Watch it here! Lifestyle Video is imperative in real estate. Envision your life inside the home, the community, without stepping a foot inside.
Once the home was ready to list we then created a marketing plan that was unique to the property, which was vital to maximize reach and engagement.
- Email Marketing - Targeting Buyers, Agents (Compass, Referral Network, Luxury Groups, REALM, etc.)
- YouTube ads promoting lifestyle video and property to the ideal buyer
- Social Media Marketing - Static, Video, Reels, Long-Form Content, Teasers, etc. across various platforms
- Direct Mail Campaigns distributed to target areas
- Maximizing the use of our Network and Databases to get the word out
- Open Houses and promotion of them!
Once listed, we then executed with precision and attention to detail, ensuring that the property received optimal visibility among the target audience. Two well-attended open houses were organized, generating significant interest and foot traffic.
The concerted efforts ultimately lead to the property being placed under contract at asking price within six days of relisting. The buyer passed through the Open House and knew this was the home for them.
Preparation
& execution
are critical.
This case exemplifies the importance of strategic planning, effective marketing, and diligent execution in achieving successful real estate transactions. By leveraging innovative techniques and tailored approaches, our team was able to deliver exceptional results and exceed client expectations. It underscores the significance of investing in a proactive and dedicated real estate team that is committed to delivering the results clients deserve. The bottom line, do not settle when searching for a realtor! You deserve the best, and we’d love to help!
Our sellers were absolutely thrilled with the outcome. We'd love to help you achieve similar results!
Reach out to The Coley Group today to get started with a free market analysis. We can't wait to meet you!
Put our dynamic pricing, marketing, and concierge service to work for you.
When you work with The Coley Group, your goals, dreams, and desires always come first.
