You may have noticed a change.

Our logo has a new look—and while the update may seem subtle, the intention behind it is anything but. At The Coley Group, we’ve always been rooted in strategy, service, and community insight. This brand refresh is an outward expression of those values—refined, elevated, and deeply connected to who we are and how we serve.

This isn’t just a logo update. It’s a deeper reflection of what “Showing Raleigh’s Best” truly means.

Why Now?

Over the last few years, Raleigh has grown—and so have we. Our team has expanded, our client base has become more diverse, and our role in the market has evolved from trusted agents to advisors of Raleigh’s most compelling homes and neighborhoods. We knew it was time for our brand identity to reflect the sophistication, confidence, and clarity that defines the work we do every day.

The refreshed logo and visual system give us a cleaner, more elevated way to tell that story.

“Showing Raleigh’s Best” — A Guiding Statement

This phrase has always been more than a tagline. It’s a double entendre with purpose—resonating on two powerful levels:

For Our Clients

• Highlighting Premium Offerings: We’re proud to represent Raleigh’s finest homes and communities. This update helps us do that with more elegance and consistency across every platform.
  
• Delivering Excellence: Our new look reflects the experience our clients receive—one rooted in elevated service, smart strategy, and seamless execution from start to finish.
  

For Our Team

• Aspiration to Excellence: The refreshed brand is a daily reminder that we’re not just showing homes—we’re showing up with professionalism, insight, and service that set the standard.
  
• Cultural Identity: It’s an emblem of our internal ethos—one that encourages every team member to live out “the best of Raleigh” in the way they lead, collaborate, and serve.
  
• Team Commitment: It signals our promise to equip our agents with the tools, support, and platform to reach their fullest potential.
  

What This Means Moving Forward

This logo refresh marks a milestone, but it also underscores a constant: our commitment to you.

Whether you’re discovering Raleigh for the first time or deepening your roots in a place you already love, we’re here to guide you to what’s best—and that includes how we show up, visually and professionally.

The design has changed. The standard hasn’t.
We’re still The Coley Group—just with a look that matches the level we’ve always delivered.