Best of Raleigh | Harmon Property Solutions

Here is an exciting episode of Best of Raleigh, by Gretchen Coley. Today, we deep dive into the real estate marketing industry with a special guest, Matt Harmon of Harmon Property Solutions, a leader in digital real estate services.

Matt Harmon has been a pivotal figure in Raleigh's real estate scene, offering comprehensive digital solutions for property marketing. His company, Harmon Property Solutions, is renowned for its expertise in home measurements, photography, videography, appraisals, and creating immersive 3D tours.

Matt provided insights into effective property marketing strategies, including the integration of 3D tours and high-definition photography. These new techniques can help listings stand above the crowd and offer a more appealing visual experience for potential buyers.

One of the hot topics discussed was the challenge of accurate property measurements in real estate listings. Matt highlighted the pitfalls of relying on inadequate technologies that often lead to significant discrepancies in property data.

Matt shared his journey of starting the company in 2012 and touched on the evolution of his business over the past decade. Initially handling all tasks single-handedly, he now leads a team that supports real estate professionals across the globe, illustrating significant growth and adaptation to market needs.

Harmon Property Solutions stands out by providing a one-stop-shop experience for real estate agents looking to prepare properties for the market. Their services include detailed measurements, professional appraisals, and high-quality visual content, essential for today's digital marketplace.

The conversation shifted to emerging technologies in real estate marketing. Matt expressed enthusiasm for new tools that enhance property presentations and streamline the selling process, noting the increasing role of digital innovation in the industry.

Gretchen and Matt discussed the future of real estate marketing, predicting continued growth and innovation. Matt Harmon’s insights provided a valuable perspective on the importance of technology and precision in today’s real estate market, ensuring that properties are represented accurately and attractively.