About Us:

The Coley Group is a top-performing real estate firm in Raleigh, NC. We’re looking for a strategic, creative, and organized Social Media Coordinator that is very familiar with Raleigh to lead and grow our digital presence across multiple brands and platforms. We’re celebrating 25 years of Showing Raleigh’s Best and launching BestofRaleigh.com as the next evolution of that legacy: a curated lifestyle platform connecting our community to the very best the city has to offer.

Why This Role Matters:

Real estate is a fast-paced, highly dynamic industry. Marketing needs shift daily based on listings, market conditions, and client demands. This role requires someone who thrives under pressure, adapts quickly, and can execute high-quality content with speed and strategy.

Key Responsibilities:

• Build and maintain one-month-ahead content calendars in Asana.
• Create and share branded posts, Reels, and weekly listing content (Just Listed, Open Houses, Compass Coming Soon).
• Ensure consistent storytelling, CTAs, and brand alignment.
• Track metrics and contribute to weekly/monthly performance reports.
• Maintain and manage a shared content drive and agent asset library.
• Manage all social media platforms (Instagram, Facebook, LinkedIn, TikTok, Google My Business) for The Coley Group and Best of Raleigh.
• Lead interns in capturing content, drafting captions, supporting engagement, and maintaining a rolling month content pipeline.
• Collaborate with agents, videographers, and other team members to produce high-quality content for listings, events, the podcast, and brand campaigns.
• This role will report to the Marketing Manager and work closely with the Creative Director.
• Participate in weekly Marketing Team meetings to ensure cohesive messaging across platforms.
• Ensure The Coley Group posts before agents to maintain post ownership and brand identity, while also collaborating with team members to promote listings.

Qualifications:

• 3–5 years of experience in social media management or digital content roles
• Strong writing, copyediting, and visual storytelling skills
• Experience with Canva, Adobe Suite, Asana, Metricool, Google, Meta, and ManyChat
• Knowledge of Raleigh’s local business, lifestyle, and real estate market
• Ability to work in-office in Raleigh and travel locally as needed
• Excellent time management, communication, and organizational skills
• Real estate marketing experience is a plus

Desired Traits:

• Strategic thinker with creative execution ability
• Confident communicator with excellent interpersonal and presentation skills
• Strong attention to detail with ability to multitask and manage multiple campaigns
• Comfortable mentoring interns and receiving constructive feedback
• Passionate about brand storytelling and staying ahead of social media trends